Bb Directs Health Databank Includes

Cape Coral, FL (PRWEB) February 20, 2012

BB Direct, Inc., a database market company located in Cape Coral, FL, has just announced the addition of telephone numbers to their Nursing Homes Segment of their Health DataBank. The Health Databank, available manually via BB Direct?s experienced List Experts to online access for immediate list counts and orders located at BBDirectLeads.com.

The Nursing Homes Database segment provide for the health and convalescent care needs of the elderly through facilities staffed by professionally trained personnel. Many offer skilled nursing care; physical, occupational, and speech therapy; educational programs. BB Direct expects this Health DataBank segment to gain usage due to the inclusion several other health related mailing lists on BBDirectLeads.com.

BBDirectLeads.com showcases the most popular mailing lists in market including BB Direct?s Consumer and Property Mortgage Database, Resident/Occupant, Business, New Mover, and their Bankruptcy Masterfile. With the addition of the Health DataBank Segments, Business to Institutional (B2I) direct mailers will have the most complete menu of target audiences all at one web location.

About BB Direct

BB Direct is the leading provider of mailing lists, database enhancement and hygiene services to the direct marketing industry. They serve the list broker community as well as a host of other value added resellers of direct marketing products and services. BB Direct is headquartered in Cape Coral, Florida. They can be reached by calling 866-501-6273, or visiting them at http://www.bbdirect.com.

Contact:

Nick Murray, Media Director

BB Direct, Inc

http://www.BBDirect.com

The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortage Crisis, and the Default of the American Dream


From Countrywide’s former Senior VP of Marketing, the first engrossing inside look at Countrywide Home Loans, how the mortgage crisis started-and where it may end.In July 2004, Adam Michaelson entered “The Vault”-an underground bunker at Countrywide headquarters-for a meeting about a new loan product that would allow borrowers to pay less than their minimum monthly payment. After the “finance jocks” proudly made their case, Michaelson asked one question: “Are you nuts?” Countrywide’s decision-makers believed these new exotic loans were “worth the risk.” The booming housing market would only get bigger, with ever-increasing home values supporting homeowners in a never-ending cycle of borrowing against the virtual value of their homes and refinancing later. They were dead wrong. With both an insider’s knowledge and thorough reporting on the ripple effects on American families and the economy, this fascinating, witty, and wide-ranging book not only examines the morality of a career spent marketing mirages and the market forces that destroyed a company, but addresses the question that everyone is asking: can corporations serve the public good and profit at the same time? Most importantly, it offers creative thinking on how to prevent such a meltdown from ever happening again.

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